Y-Back Thong from 2(x)ist's ESSENTIALS COLLECTION

2(x)ist have launched a new Y-Back Thong to their Essentials collection. Available in Black or White, the Y-Back Thong has been designed to be invisible under hipsters or low-rise jeans and trousers. With a contoured pouch with concealed elastic edging, this underwear offers exceptional support and comes with a 'sleek' logo elastic waistband. Check them out at below the belt.

NEW Cotton Soft Range from AUSSIEBUM

Aussiebum, have just launched their new "cotton soft" range. The range comes in three neutral colours and is available in brief and hipster styles. As the name suggests the range is made using high quality 'super soft' fabrics so there is no danger of chafing in these chaps. This new range is very competitively priced and a must for any die-hard Aussiebum fan.

GET a FREE TOTE BAG at FRESHPAIR.COM

Check out this fantastic NEW OFFER from Freshpair.com Buy two pairs of 2(x)ist underwear and get a FREE 2(x)ist Tote. Yes, you read it correctly - a FREE 2(x)ist tote. Now you can rock up to the gym in style.

TRICK OR TREAT!!!! - HALLOWEEN Underwear at BJORN BORG

What will you be dressing up as this halloween? Well whatever you're dressing up as be sure to wear these policeman inspired boxers by Bjorn Borg. With yellow 'security tape' branded elastic, black and white policeman check print fabric and a police badge on the leg, this underwear will be sure to set mouths talking at the office Halloween party!! Take a look at BjornBorg.com for more info.

PLAY THE GAME with XTG EXTREME GAME Underwear

This Fall take a look at XTG's fantastic new EXTREME GAME underwear. The range comes in a variety of styles both in vibrant patterned fabrics and more classic colours. With such a selection there truly is something for everyone. Bearing the XTG EXTREME GAME elastic these boxers and briefs are a must for the dedicated underwear wearer. Play the game at http://www.planet-undies.com 

NEW UNDERWEAR comes to JAMES TUDOR

The underwear brand of the moment, James Tudor Underwear have just launched 3 new styles to add to their highly successful range. The new styles include the military inspired Battalion Brief, the physique enhancing Athletic Brief and the amazing new Magnetic Brief, a new variation on the existing Magnetic Boxer. All styles are available in a selection of colours and are of course finished to the highest of standards. These fantastic new styles are set to take the underwear market by storm so to check them out go to James Tudor online and get your hands on a pair

ESCAPE for some WINTER SUNSHINE with NEW BEACH TOWELS from AUSSIEBUM

If the current weather is already getting you down, why not get away for a little winter sun which will not only cheer you up but give you the perfect reason to go out and buy these HOT new beach towels from AussieBum. It's time to get rid of that winter pasty-ness and spread yourself out on one of these bad boys - you'll be a bronzed adonis in no time!!! To check them out and for more winter sun essentials go to aussiebum.com

GET METALLIC THIS FALL - 2XIST's new METAL Collection!!!

Look out this Fall for 2XIST's luxurious new METAL COLLECTION. The brand have picked up on the fashion world's love of all things metallic and utilized this in their new range. The edgy new engineered elastic incorporated in to the new design's consist of a split level metallic logo. The fabric used is a brushed micro-fibre which feels soft and luxurious against the skin. The collection is avaliable in a 'no-show' brief, a 'no-show' trunk and a jock strap. To see the entire collection visit http://www.2xist.com

Are you ready to be SHOCKED?? - Check out Andrew Christian's NEW SHOCK JOCK BOXER!!

Andrew Christian's latest underwear line is bound to shock. The new Shock Jock Boxer range comes with extreme frontal enhancing technology. The boxer design features a concealed padded cup which not only gives better shape but also enhances the front 'package'. This can add up to 2 inches (5cm) to your current measurement. Available in four colours, this new style features retro style leg openings with contrast piping as well as contrast stitching. To see the full range go to Andrew Christian's online shop.

Mammoth SALE at GINCH GONCH!!!

We always like to keep you informed of exclusive offers here at men's underwear style and that is exactly what we have for you now. Ginch Gonch is now offering up to 25% off selected lines of men's underwear styles including eagle briefs, low rise briefs and funky panther underwear styles. To see all the latest offers visit Ginch Gonch.com

James Tudor's DYNAMIC HALF FALL BOXER - OUT NOW!!!

British brand James Tudor underwear have released a dynamic design set to take the men's underwear market by storm. A dynamic take on their already successful Fall Front Boxer, the Half Fall Boxer mixes trademark detailing with a refreshing asymmetric design. Available in a selection of contrast colours, the Half Fall Boxer is the underwear of the moment !!! Get yours at James Tudor's online store.

NEW ARRIVALS at CIN2U

Check out these amazing new arrivals from one of men's underwear style's favourite brands, CIN2U. The Profile Brief is aptly named as it enhances the male profile through its amazing contour design. The profile brief is available in pop stripes in a range of  'standout' colours. 

EXCLUSIVE James Tudor Underwear - The HOT new brand to hit the men's underwear market

James Tudor Underwear is the sensational new brand to hit the men's underwear market. Launched this summer, James Tudor challenges traditional underwear design and offers a new generation of cutting-edge boxer and brief designs with innovative features and a great fit. Available in a range of revolutionary styles and a selection of colours. Check them out at James Tudor Underwear and get your hands on a pair!

Aussiebum's HOT new GRADUATE range

Australian underwear brand Aussiebum have added some hot new additions to their 'Graduate' range. These have been created in a hipster style and comes in a range of fun fluro colours, The brand have created a fresh preppy look using a metallic waistband and matching silver buttons. As always Aussiebum continue to create underwear that is stylish with exceptional comfort. Check them out at http://www.aussiebum.eu.com/en/underwear/